People · Profile No. 3
Bill Mitchell
A Buick dealer's son who fell into GM through a talent for drawing race cars, Bill Mitchell inherited Harley Earl's studio in 1958 — and then did something Earl never quite managed: he gave the Corvette not one iconic shape, but two. He built a secret personal studio to dodge GM's racing ban, argued with Zora Arkus-Duntov for two decades, and let a fish he caught off the Bahamas redirect automotive history. Seven chapters, with the weight on the Corvette years.
The Vitals
- Born William Leroy Mitchell, July 2, 1912 — his father sold Buicks for a living
- Died September 12, 1988, Royal Oak, Michigan
- Title GM Vice President of Design, December 1958 – July 1977 (Harley Earl's hand-picked successor)
- Signature Corvettes The 1963 split-window Sting Ray · the Mako Shark I & II · the 1968 C3's "Coke-bottle" fenders
- Signature workaround "Studio X" — a secret personal design studio that built race and show cars GM's official policy said didn't exist
The chapters
- Prologue A Fish Off Bimini
- Chapter 1 Buick Blood
- Chapter 2 Earl's Protégé
- Chapter 3 Racing By Other Means
- Chapter 4 Split Decision
- Chapter 5 Sharks and Coke Bottles
- Chapter 6 Outlasting the Ban
Further reading
See the Corvette Action Center's Bill Mitchell profile and CorvetteForum for more on the Stingray Racer and Mako Shark prototypes.
Mitchell's career opens in the studio built by Harley Earl and runs in constant tension with the engineer he spent two decades arguing with: Zora Arkus-Duntov.